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Beef Australia 2015 – A Fantastic Boost for the Central Queensland Economy and the Australian Beef Industry

Posted on November 18th, 2015

Beef Australia 2015, held in the Beef Capital of Australia, Rockhampton, from May 4-9, provided a fantastic boost for not only the Central Queensland economy but the Australian Beef Industry, with over 90,000 patrons attending the Expo including a record 1,100 registered International delegates from more than 30 countries.

Beef Australia 2015 was made possible by the outstanding support of four Principal Partners – the Australian Federal Government, Queensland State Government, Rockhampton Regional Council, Meat & Livestock Australia and a large number of private sector sponsor.

Agriculture Minister Bill Byrne, who is also the member for Rockhampton, said he was delighted that Beef Australia 2015 gave him the opportunity to sell the benefits of Queensland’s world-class beef to international delegates.

“Agricultural exports create jobs in regional Queensland and deliver economic benefits to the whole state,” he said.

“The Palaszczuk Government is dedicated to promoting Queensland beef in the growing markets of Asia.

“The success of Beef Australia 2015 followed a 20-strong North Queensland trade delegation to China, which I was proud to lead as part of Labor’s election commitment to expanding the number of trade missions.”

The Queensland Department of State Development (DSD) undertook an Economic Impact Assessment of Beef Australia 2015, the 10th Expo to be held, and the findings confirmed that the 2015 Expo was the best ever and provided the Central Queensland region with a much needed financial boost following cyclone Marcia.

The Economic Impact Assessment’s findings from Beef Australia 2015 included:

  • $74M Spent by attendees and exhibitors
  • $63M Spent by new visitors
  • $1615 Average spend per visitor
  • $25M Additional regional gross value or 0.4% increase in the gross regional product
  • 38 Average number of nights’ visitors stayed
  • 8   Percentage of people who attended the Expo from outside Queensland

Trade & Investment Queensland (TIQ) once again conducted a business matching program, called ‘Handshakes’ and a number of leads are currently being followed up including $761M of leads with China alone.

In addition 9 young next generation leaders are continuing to participate in the Graeme Acton Beef Connections Program and 9 internationally renowned chefs have returned home singing the praises of Australian Beef, the Beef Australia Expo and the beautiful Central Queensland region.

Blair Angus, Beef Australia Chairman, congratulated the four Principal Partners – the Australian Federal Government, Queensland State Government, Rockhampton Regional Council, Meat & Livestock Australia and the private sector sponsor for their outstanding support of Beef Australia 2015.

Queensland has Australia’s largest beef cattle herd and is the nation’s largest producer and exporter of beef.

Queensland’s beef industry produces nearly half of Australia’s beef and employs more than 20,000 people directly and supports more than 8000 jobs in the meat processing industry.

At the farm gate level, beef cattle production is Queensland’s largest agricultural industry. Queensland’s GVP of beef cattle production is estimated to be approx. $3.3 billion in 2011-12. It provides approximately 83% of the total GVP of all Queensland’s livestock industries and over one-quarter of the total GVP of Queensland’s primary industries.

To add to the success story of the triennial event Beef Australia 2015 took out the Bronze Award for Major Festivals & Events at the Queensland Tourism Awards held on Friday, November 13, 2015 in Brisbane.

Planning has already commenced for Beef Australia 2018 which will be held May 6-12, 2018.

For further information contact Denis Cox, Beef Australia CEO on 07-4922-2989 or denis@beefaustralia.com.au