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Inspiration and celebration marks the end of Beef Australia 2012

on 11/05/2012

Beef Australia 2012 has finished on a high with inspirational speakers and fantastic entertainment on the final day of the cattle industry’s national exposition.

Generation Next of the cattle industry were inspired at Friday morning’s Suncorp Bank Milk Tooth Muster Forum by United States ranchers and ‘ag-vocates’ Troy and Stacy Hadrick, and Australia’s most remote cattleman and tetraplegic Rob Cook.

And country music stars Kasey Chambers, Shane Nicholson and Busby Marou, have performed at Beef Australia’s closing Homecorp Country Collaboration Concert held at the Ariat Stage.

“It has been a remarkable week of innovation, collaboration, inspiration and celebration,” Beef Australia 2012 Chairman Geoff Murphy said.

“The response from the public and exhibitors has been exceptional and everyone involved can’t wait to return to Rockhampton again in 2015.”
Hailing from South Dakota, the Hadricks encouraged the crowd of 120 young Australian producers at the Suncorp Bank Milk Tooth Muster to combat negativity towards agriculture by standing up and telling their own story.

In 2006, Troy and Stacy decided that they needed to share the importance of speaking up and have since presented at many events around America giving local producers the inspiration to start a conversation about the red meat industry. 

Rob Cook shared his inspirational story. As a champion bull rider, Giro pilot, cattleman, and with a beautiful wife, Sarah, and two children, Rob had the world at his feet. However, in 2008, he was involved in a helicopter accident while mustering cattle on his family's remote cattle station, refining him to a powered wheelchair, with no movement or feeling, from the shoulders down.

Despite this, Rob continues to live and work on Suplejack Downs Station, Australia's most isolated cattle station which stretches across the Northern Tanami to the Southern Kimberley and Eastern Pilbara regions of Western Australia.

Three years on from his accident and Rob's aspiration and determination has seen him become the first person to cross the remote Tanami track (730 km NT) in a wheelchair.

Rob also became Nuffield Australia's 255th scholar. This enabled Rob to travel the globe in search of innovation and technologies in the beef industry. Rob used the scholarship to assist his future on the land, as well as seeking opportunities for other injured Australian farmers.

The Forum was opened by Federal Minister for Agriculture Fisheries and Forestry, Senator Joe Ludwig, who announced funding for the Primary Industries Education Foundation (PIEF).

  • The next Beef Australia event will be held in Rockhampton in 2015 from May 4 to 9.

Media contact:

Michael Thomson

Cox Inall Communications

07 4927 0805 / 0408 819 666

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