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Should Beef Australia be held every two years

on 09/09/2011

Beef Australia is seeking visitor and exhibitor feedback as it considers whether to change from a triennial program to holding Australia’s national beef industry exhibition event every two years.

Beef Australia expositions are the biggest and most comprehensive cattle industry events in the country. They are currently held every three years in Rockhampton Central Queensland, with the next event due in May 2012.

The events are a celebration of all facets of the beef industry in Australia and are designed to facilitate new trade and export opportunities by exposing the local supply chain to the international industry leaders.

“The Beef Australia board would like to consider whether that goal could be better achieved by holding the event more regularly,” Beef Australia Chairman Geoff Murphy said.

“Before we can consider that, we need to have a good understanding of what that change would mean to the local community, the beef industry, the businesses that participate, and the visitors who come from across Australia and around the world to attend.”
CQUniversity Australia is conducting two online surveys – one to collect community views, and the other to gather feedback from exhibitors and cattle producers.

CQUniversity Director of the Centre for Environmental Management, Professor John Rolfe, said the surveys would examine questions including how frequently people attend Beef Australia events, their motivations for doing so, reasons why people do not attend, and the likelihood of visitors, producers and exhibitors participating if the event was held every two years.

“The surveys also examine the pros and cons of a switch from three years to two, including implications for crowd numbers and accommodation availability, sponsorship levels, participation rates, and the impact on the local economy,” Professor Rolfe said.

“The survey will take approximately 10 minutes and all submissions will be treated confidentially.”

A plain English Statement of Results will be made available to participants after a decision of the Beef Australia Board has been made and announced.


Michael Thomson
Cox Inall Communications
0408 819 666
07 4927 0805

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