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Rockhampton on the road to Beef Australia 2012

on 29/07/2011

Rockhampton residents are being reminded in the most eye-catching way to start preparing for the biggest event on the local calendar, with Beef Australia 2012 now just nine months away.

Beef Australia 2012 Chairman Geoff Murphy, Rockhampton Regional Council Mayor Brad Carter and CQUniversity Deputy Vice-Chancellor Alastair Dawson have today unveiled a billboard on the Bruce Highway, which will impress the event’s new branding on the minds of the thousands of local motorists who travel the road each day.
“Community support and participation are vital to the event’s on-going success and the boost it provides to the local economy,” Mr Murphy said.
“The beef industry is part of the community fabric of the Rockhampton region and we want local residents to be part of the celebrations during Beef Australia 2012.”
Beef Australia 2012 will feature a number of new community focussed events:

  • Monday 7 May 2012, Labour Day Public Holiday – a community Big Barbecue;
  • Monday 7 May 2012, Labour Day Public Holiday – the trade fair will be opened a day earlier than previously to allow for greater local community participation; and
  • Friday 11 May 2012 – a community concert will be held at the Rockhampton Showgrounds.

“These new events are about ensuring that everyone in the region – even those without a connection to the beef industry – can participate in a community celebration,” Mr Murphy said.
“Beef Australia 2009 attracted more than 70,000 visitors from 32 different countries and it has been estimated that Beef Australia events provide an $8 million boost to the local economy.”
Cr Carter said the new Beef Australia 2012 billboard would also help raise the event’s profile among the wider Australian public, as thousands of tourist and transport vehicles from far and wide travelled past the sign each day.
“Rockhampton is proud to host Beef Australia 2012 and our community looks forward to welcoming past and new visitors to this global event,” Cr Carter said.
“Over the past 12 years Beef Australia events have directly contributed over $38 million dollars in direct tourism spending into the Central Queensland Region.
“Over the same period, approximately $158 million dollars of export revenue have also been generated into the national economy.”
The location of the billboard outside of CQUniversity’s Rockhampton campus ties in with the site of a new event on the Beef Australia 2012 program, the International Beef Cattle Genetics Conference.
“CQUniversity is synonymous with Rockhampton and so is beef, which makes it the perfect location to host a world-leading conference on beef cattle genetics,” Mr Dawson said.
“We are proud to be partnering with Beef Australia 2012 for this important event, which will see beef cattle genetics experts from around the world converge on Rockhampton for two days of vigorous discussion and best practice sharing.”
Beef Australia 2012 is a celebration of all facets of the beef industry in Australia and facilitates new trade and export opportunities by exposing the local supply chain to the international industry leaders. It is held every three years in Rockhampton, Central Queensland, with the next event to be held on May 7-12, 2012.

ENDS

Contact:
Michael Thomson
Cox Inall Communications
0408 819 666

 

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