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Beef 2012 to deliver trade boost for industry

by Beef Australia on 16/05/2011

Australia’s national beef exposition, Beef 2012, is a step closer to delivering the cattle industry a valuable boost to its export trade, with the announcement today of a $2.2-million Federal Government grant.

Event organisers, Beef Australia, will use the funds to deliver an event focussed on improving the profitability and productivity of Australian producers, processors and retailers, by bringing in newcustomers from overseas and emphasising the opportunities new technology can provide the industry.

Beef Australia Chairman Geoff Murphy said Beef 2012 would be conducted under the theme of ‘Innovation, Collaboration, Inspiration and Celebration’.

“Our vision is not just to celebrate our great industry, but to generate new trade opportunities for the Australian beef industry through international collaboration and by exposing all sectors of the supply chain to innovative new technology,” Mr Murphy said.

“A host of overseas industry representatives will visit Rockhampton for the Beef 2012 International Beef Cattle Genetics Conference to be held at CQUniversity Australia. This conference will bring international cattle industry players face to face with Australian producers, as well as showcase the latest advances in scientific research and animal management techniques.

“Delivering a strong focus on innovation, technology and trade will make Beef 2012 the best event yet, and this would not be possible without the generous ongoing financial support of all levels of government, and in particular the ongoing Federal Government grant as announced by the Agriculture Minister, Joe Ludwig today.

“Beef 2012 will not only deliver a much-needed boost to the Rockhampton regional economy in the wake of this summer’s floods, but will deliver long-term benefits to the beef industry right across Australia,” Mr Murphy said.

Beef 2012, which is held every three years in Rockhampton, Central Queensland, is the biggest and most comprehensive cattle industry exposition in Australia.

A new feature of the event will be a genetics marketplace, which will showcase Australia’s best live cattle, the latest in animal reproductive technologies, and an international business lounge where new opportunities can be negotiated for the export of Australian genetics.

Beef Australia has been promoting the event at major international livestock events, with representatives of Beef 2012 visiting Brazil, North America, Europe and other beef export destinations with the support of State and Federal trade agencies.

“Beef 2012 will provides grassroots producers with an opportunity to engage with the world, to develop their skills through the educational program, investigate the latest farm equipment at the trade displays, and to build business networks at the event’s business lounges and social functions,” Mr Murphy said.

Contact: Michael Thomson
Cox Inall Communications
0408 819 666
07 4927 0805

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