Posted on December 25th, 2014
Column by Blair Angus, Chairman Beef Australia 2015 – Qld Country Life, 25 December 2014
Merry Christmas to everyone in the beef industry – I hope the season is kind and Santa delivers plenty of rain to all those parts of Queensland which desperately need it.
Two of the core objectives of Beef Australia are to promote to the general public the importance of the beef industry, and to develop new international markets.
Education about the industry and the nutritional benefits of beef cannot start too early in life, which is why we invest in a program that attracts more than 3000 students to the Rockhampton Showgrounds during our expo.
Competition and prize details are now available for the WIN Television Beef Australia 2015 Schools Program, which has been specifically designed to fit seamlessly into classroom settings and align with the national curriculum.
School might be out for summer, but the materials we’ve prepared will help students and teachers alike to get the jump on next year’s classes!
And for 2015 a new element has been added to our activities designed at educating our international visitors about the business opportunities on offer here in Australia.
All visitors from overseas will have access to our QantasLink VIP Business Lounge, where they can participate in a program of timely and topical Q&A Sessions. These sessions will be a great opportunity for local companies to meet with international guests while hearing first-hand the latest global industry insights.
The Q&A sessions will be a great addition to the HandShakes Program, which we run in conjunction with the Queensland Government, and is designed to introduce international agribusiness companies to Australian enterprises and livestock specialists to explore business prospects.
Finally, please stay safe over the Christmas and New Year period and I look forward to catching up with you all in person in Rockhampton in May 2015.
- More information is available at www.beefaustralia.com.au.
Media contact: Michael Thomson, Cox Inall Communications, 0408 819 666