Welcome

To Beef Australia 2012

Australia's National Beef Exposition is one of the world's great beef cattle events. The exposition attracts more than 75,000 local, interstate and international visitors who come to see for themselves how innovation, collaboration, inspiration and celebration collide for one great week every three years in Rockhampton, Queensland, Australia.

Australia's cattlemen and women bring their top stock to compete in a staggering display of more than 4000 cattle from over 30 breeds. A huge trade fair is also a centrepiece of the exposition which, in addition to seminars, property tours and displays, showcase the innovative and sustainable practices that keep Australia at the forefront of world beef production.

Celebrity chefs will cook up a storm in the Demonstration Kitchen, while premium restaurants on site allow you to sample great beef all week. Concerts, fashion shows and a gala ball round out the outstanding entertainment line up at the expo.

Beef cattle genetics will take centre stage at the 2012 expo via an International Genetics Conference and an on-site Marketplace – a custom built precinct featuring the latest genetics research and developments, a Business Lounge, and technical displays and seminars hosted by Australian and international experts. Spread the word overseas by sending on our official Beef Australia 2012 international brochure or this media release for international news outlets (now also available in Spanish and Simplified Chinese).

Please explore the website to find out more information about Beef 2012 and the special initiatives outlined above. Tickets are scheduled to go on sale in February 2012, but in the meantime more details will be added to the site in the lead up to the event, so be sure to visit regularly, follow us on Facebook or Twitter, or subscribe to our free e-newsletter using the form on this page to stay up to date with the latest developments.